Tips and Tricks to Make Your Personal Brand
When it comes to providing value in the 21st century digital age, few things provide a greater impact than personal branding. Today, I’d like to talk to you about a few things that make personal branding so valuable. I’ll also provide you with a few tips about how you can brand yourself well through organic, quality content, and I’ll ultimately make you believe that you, too, can provide something of value to the world.
To Define Your Personal Brand, You Must First Define Yourself
Thanks to the rise of the Internet, anyone can put, literally, anything out there. Whether it be through a well-written blog, or an on-the-fly Youtube video or a Tweet that goes viral, the best way to describe a personal brand is to think about this salient quote from Amazon.com founder Jeff Bezos: “your brand is what people say about you when you’re not in the room.”
For that reason, I feel that you need to ask yourself: What is it that I want people to say about me when I am not in the room?
What personality traits of yours would you like to emphasize? Think about some things you like about your favorite Internet — or Hollywood — personalities, and ask yourself, “what is it about those traits that resonate with me the most, and why?” And, most of all, ask yourself how you want to convey those positive traits to the rest of the world. Are you comfortable in front of the camera, or do you prefer simply to write?
Simple Tips and Tricks to Make Your Personal Brand
So, what are some of the quickest, and easiest, ways you can build a powerful personal brand?
- Know your value and stick to it. Your value is not defined by what you do at your job — it’s what you bring to the table on a personal and professional level. And don’t ever settle for less than you deserve!
- Do, or do not — there is no try. These are not just wise words from a Jedi master — they’re a philosophy for business. Don’t tell people what you do — show them, and let the work speak for itself.
- Finally, but certainly no less important, Deliver on your work consistently, and keep track of your results. Your bona fides are essential to repeat business.
For more information about me, check out my books, Lessons from Prison and Ethics in Motion. And, if you’re interested in some one-on-one sessions with me about how to improve your personal branding, please feel free to get in touch! Please email me at firstname.lastname@example.org or call 818-424-2220.
P.S. My next blog is going to talk about my lecture at Georgetown Law School on November 7, 2018. If branding authentically interest you this blog will be a must read.