Develop Your Brand for Business or Career Growth
What thoughts have you given to the story your telling? If prospective customers don’t know about you, then it’s time to begin building your story.
Answering Questions about Digital Marketing
What is Digital Marketing?
Digital marketing is a technique to reach more people. Anyone that wants to tell a story can use digital platforms to publish. Platforms like Internet websites, YouTube channels, iTunes podcasts, or voice apps like Alexa allow anyone to reach a broader audience with digital resources.
Why should I invest in Digital Marketing?
If you access the Internet, you know the power of digital marketing. Whether you use a phone, a tablet, a desktop computer, finding information is easier than ever. When people search for your business, what do they see? By investing in digital marketing, you can influence how people perceive you. The more information you offer, the more likely you are to build trust. And the more people that trust you, the more easily you’ll convert prospects into brand ambassadors.
How Can I start Digital Marketing?
The first step is to create a plan. If you understand more about the power of digital marketing, you can start developing resources. Publish digital resources in the following formats: text, audio, and video content. The more digital resources you create, the more influential you will become as a digital marketer. After you create digital content and publish your content online, you’re ready to start digital marketing campaigns that will improve your brand reputation.
Where can I learn about the technology?
Fortunately, the Internet is filled with information on how to use technology. If you invest the time to learn, you can master the technology without investing any money in courses. Watch YouTube videos or read articles. Since there is a lot to learn, you may want to enroll in online courses. Community colleges and universities also offer courses on digital marketing. Whether you’re comfortable learning independently, or in a classroom setting, you’ll find many opportunities to learn.
What if I don't have a business?
Digital marketing helps businesses find more prospective customers. It can also help people build better reputations. With digital marketing, any individual can influence people’s perceptions. Use digital marketing to write your book. Use your digital marketing to film videos that will highlight your expertise or contributions to society. Use digital marketing to record a series of podcasts. All of those resources help people advance their careers. With digital resources, it’s easier than ever for an enterprising individual to show the value he or she brings to society.
How long does it take to see results?
Think of your digital marketing campaign as an investment. It may be an investment in your business, or in your life. From that perspective, people that invest time and energy to create digital resources get an immediate return on investment. They’re building the story. They’re influencing where they are at a given point in time, and encouraging others to know more about the value they bring. Then, they can use these resources for months, years, and decades ahead. The more positive content an individual creates, the more likely the individual becomes to influence how others see him. And people are more inclined to transact business with those they know, like, and trust. Give those people a lot to think about with digital content that tells your amazing story.
About Justin Paperny
Consultant / Digital Marketer
Anyone can sell digital marketing services. I’m a person that uses digital marketing to build businesses that generate millions of dollars in revenues. By downloading a free copy of Living Deliberately, you’ll get the full story. The short story is that I graduated from the University of Southern California, then built my career as a stockbroker. During the recession, I made a decision to reinvent myself. I began offering consulting services to assist people who had problems to solve. You can review two of those businesses by clicking either of the following links:
Despite by being in an extremely small niche, I’ve relied upon digital marketing techniques to scale each business. Now I work with small business owners that want grow their businesses, too.
Companies & Media I’ve Worked With
“Justin helped me get more leads with digital marketing!”
I wholeheartedly endorse Justin Paperny and the magical work he does with digital marketing. I’m a realtor in the heavily competitive market of Los Angeles. For 20 years, I’ve relied upon referrals to get clients. Justin and his team produced a book that I can use to show prospective clients the value that I bring. He worked closely with me to build my website and publish content. He produced videos and audio content. I’m so pleased with all of his work that I’ve made a five-year commitment to continue working with him. Justin helped me get more leads with digital marketing! I appreciate his creativity and I highly recommend his team.
I can’t speak highly enough about Justin Paperny. He has helped me understand digital marketing in ways that make sense. I’m in the lumber business, not the technology business. But I’m striving to reach my prospective customers in every way possible. Justin has shown me how our team can use the Internet more effectively. We’re able to publish images that show prospective customers our various locations, and the ways that we strive to bring value. By publishing new content regularly, people get to know us. And as Justin is always telling us, people buy from those that they know, like, and trust. I’m grateful to him for helping to tell our story.